In trying to achieve top rankings for your pages, we all know that using keywords (or keyword phrases) is important.
But, it’s also important to understand that the correct placement or positioning of your keyword phrases within your content area will improve your rankings over random placement.
Search engines such as MSN, Yahoo & Google have determined that the most important content or ideas on any page (and in any page section such as keyword meta tags, meta description tags, the body, the links on a page, etc.) will be toward the front, or beginning, of that area.
For example, using one of my sites (Guaranteed Search Engine Positioning - GSEP.COM) as an example, it’s better to use phrasing like “Guaranteed Search Engine Positioning from GSEP.COM” over “GSEP.COM provides Guaranteed Search Engine Positioning.” That puts the focus on what we do over who we are. You might ask, “Why is that important?” We’re not trying to have people who know our domain name find our site. They can just enter it into the address bar. We’re trying to make it easier for those who don’t know us to find us.
So, on my Northwest Web Design site, if our relevant phrase is “excellent service and support”, we’ll say “Excellent service and support is provided by Northwest Web Design”, rather than “Northwest Web Design provides excellent service and support.”
Of course, this procedure is just one of dozens of things to do, to increase your possibilities of high rankings. Among the others are selecting the right keyword phrases, having the right number of words in the body text, title and headings and having the correct number of links on the page (making sure that at least one of them points to a page with keywords in the page name.
However, using this single, simple technique over time should help improve your rankings.
Clifton Slettedahl
SEO Professional - GSEP.COM
Top 10 Rankings or your money back.
