Most concert halls, arts centres, and arenas etc , will hire out their concert hall for special events. You, the up and coming Events Manager could easily arrange for a POPULAR or NICHE act to appear some months ahead. There may be an act or popular group that have strong links with your community, that way you will have a head start in your concert promotion efforts and you will be familiar with your marketplace.
To recoup the cost of hiring the venue and paying the staff and the artist, you will of course have a given amount of seats and you will price the seats accordingly. Your obvious goal is to make a a lot of money and you must not fail. Presuming you’ve done some research and you have secured the services of a great act you can get down to the business of promotion. But first we must find some way of managing ticket sales.
Well I dont know exactly what cut booking agents take when they sell your tickets but if you have a month or two in advance you can easily manage all this your self with some concert seat reservation software for your website. That way you can plug the website into your network and with some clever marketing you can watch your venue gradually fill up and even automate the process online.
For instance you will invite your community to reserve their seats themselves, they can actually choose where they want to sit and whats more you will capture their email, address and telephone numbers into your online reservation system for future marketing opportunities. You dont have to take immediate payment using an expensive online payment system, but you will be able to contact them by email and phone to arrange payment in other ways.
You could save money by allowing your customers to accept e-tickets in their email and you wont have to spend a fortune sending seat tickets in the post. Customers can print from a PDF or email receipt and you can even go as far as checking with a barcode reader at the venue.
You have time to use word of mouth, community newspaper, local and national advertising to guarantee a sold out performance and you can monitor everything from the comfort of your own home.
Now if you are successful with your concert promotion and the show is a fine success?….what a great achievement and most probably a handsome profit if you got your sums right. Now you have a a huge database to work with onselling other products and services and ready for your next special event. Well done.
